Hi, I’m Fianna (also known as ‘Fi’) Forsythe, the qualified designer-developer behind Form & Flourish.

I help small business owners to create & grow iconic brands through custom website development, brand design, and online strategy.

You could say I’m one of those equally artistic & analytical types - armed with both the creative skills to visualise your dream brand and the technical skills to bring it to life.

I love curating the perfect colour palette. And fine tuning the flow of a web page. And I’m really, really big on little details.

Seeing your new brand out in the world is always a special moment, but the most rewarding thing is seeing you see your brand out in the world. And knowing I’ve helped you launch it with confidence.

Located in

The (almost) always sunny Bay of Plenty, New Zealand

Inspired by

Vintage signage, art nouveau, interior design shows, natural colours

Favourite colour

Cornflower Blue 


Floral patterns, mystery novels, the smell of jasmine

Cafe order 

Peppermint tea & banana bread

Early bird/night owl

Early bird

Favourite place

Queenstown in the winter